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  1. Corporate Brand Matrix - drivers and tools for corporate rebranding projects

    The Corporate Brand Matrix is a tool for planning, sourcing, budgeting and staffing institutional rebranding programs... and a tool to help clients, consultants ...
    scale2
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    Renew2
    visibility1
    rebranding1
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    Change direction1
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    Advertising breakthrough0
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    Enhance size perception0
    Express a more specific focus0
    Express a new vision0
    Functional drivers0
    Name confusion0
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    Strategic drivers0
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    Transformed survivor brand0

    www.corporatebrandmatrix.com - 2009-02-07

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